If you haven’t heard the news yet, P Rod is opening up a new boutique in L.A. called Primitive. If you know Paul, you know he is a nice guy and you know that this place will be blowing up very fast due to his extensive niceness and fact that he destroys the streets on a skateboard. The shop is set to feature brands such as Nike, Adidas, Converse, New Balance, Plan B, Diamond, The Hundreds, 10Deep, Stussy, ALife, Clae, Crooks & Castles, and more. The grand opening party is going down on July 27th and is going to be tremendously good time.
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As you know, the Maloof Money Cup went off over the weekend and P-Rod and PLG were victorious. Not only were they victorious for winning their respective contests, P-Rod street and Pierrr Luc Gagnon, halfpipe — these guys got some insane Nixon hookups worth $10k a pop!
To go along with the gobs and gobs of money floating around in this event, Nixon worked with the man behind the Maloof Cup, Rob Dyrdek to produce these lovely time pieces that even Donald Trump would get a rise out of. Both the watches are the 51-30 model featuring a custom 300 meter Swiss-made automatic movement with 23 karat gold platedstainless steel case, sapphire crystal and custom rounded bezel set with 76 white baguette diamonds equivalent to one and a quarter carats. These unique pieces are additionally highlighted with genuine white stingray bands and custom engraved casebacks.
According to Chad Dinenna, co-founder and marketing director at Nixon, said these things are two of the most expensive watches that Nixon has created thus far. Check out some zoom steez below in the gallery:
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P-Rod has a new FKD bearings commercial up and running, so check out how they are wrapping up P-Rod into his own brand. The bearings aren’t that bad, and he does lay down a good line for this short thirty second spot. Check it out below:
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