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Posted on March 26th, 2008
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Not long ago the skateboarding community was rocked, when Steve Rocco (no pun intended) sold World Industries for the sum of 20 Million Dollars. Pushing the brand into a mainstream world wide that it hasn’t really capitalized on in the skateboarding industry since.
Well, dying brands are still worth something, as we saw in the past when Larry Flynt bought Big Brother magazine. Such is the case with Duffs. Duffs wasn’t exactly a huge name in the skate shoe market, where new comers and new brands (Lakai for instance) were taking off into main skateboarding markets. Duffs has been sold to a UK company, according to Transworld business , and is moving forward to close their California offices.
What is the future of Duffs as a brand? Time will tell.
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