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Not long ago the skateboarding community was rocked, when Steve Rocco (no pun intended) sold World Industries for the sum of 20 Million Dollars. Pushing the brand into a mainstream world wide that it hasn’t really capitalized on in the skateboarding industry since.
Well, dying brands are still worth something, as we saw in the past when Larry Flynt bought Big Brother magazine. Such is the case with Duffs. Duffs wasn’t exactly a huge name in the skate shoe market, where new comers and new brands (Lakai for instance) were taking off into main skateboarding markets. Duffs has been sold to a UK company, according to Transworld business , and is moving forward to close their California offices.
What is the future of Duffs as a brand? Time will tell.

Etnies founder recently sat down with Format Magazine in an interview that covered a long list of topics, from the inception of Etnies in the mid 80’s to the growth of their skate shoes on a global scale. Read the complete interview at formatmag.com, and learn a little bit about the company that is making some major moves in the skate shoe department.

Trying to get your message across to the world is getting easier for skateboarding companies that are smart enough to realize the internet is a great way to deliver said message. Etnies has recently updated their blog with an all new layout and design, so that you can keep track of all the good things they are doing. Etnies, you may have heard, recently signed Ryan Sheckler to a whole new deal that is going to see the company reap the benefits of having one of their main riders on television on a weekly basis. I’m sure sales are huge right now, but that’s beside the point. Etniesskateboarding.com is alive and well, and you can check out their blog at any time.