Maybe I’m just a little obsessed with the over the top granny style sunglasses, but the new Honeyrider series from Electric is HOT. They come in 4 colors, black gloss, white gloss, orange sorbet, and my favorite, seafoam!

Each has a gradient lens in either grey or brown, with the electric logo etched along the top corner edge for added style. They’ll fit right in with my curly afro-style hair… now I just need the platform shoes. You can nab ‘em at Tactics Boardshop and qualify for free shipping.

I called up Jeremy Heit the other day to talk to him about Raen optics and to see if they would be interested in working with Seshn. Jeremy is a mellow cat to say the least and I could hear the passion he has for his new company behind his voice.
Raen, pronounced ‘rain’, was founded by Jeremy and his brother, Justin. Jeremy was a pro surfer and involved with sales and marketing while his bro has a marketing and branding background. They both have alot of drive and are going to change the eyewear game up a bit with Raen. Their first shipment of product comes in on the 24th of July and we are eagerly awaiting it’s arrival.
Stay tuned to Seshn for happenings and updates about Raen and their launch into the market.

Vans hooked us up with their new Half Cab Pro shoes recently. This particular style came in black/oak buff orange and go for about $65.
To purchase Vans shoes and clothing or to find your nearest Vans dealer, please visit www.vans.com
DC Shoes is getting 80’s by releasing this 80’s pack in their Life Collection for fall. Using Tokyo as insipration, these two pairs of kicks feature colors that mimic the bright lights and vibrant scenes that exist over in Tokyo. The two shoes included are the DC Billmore and the DC Sticker. They are already available at select shops.

src - Highsnobiety
A good looking skate watch these days is hard to come by these days until now. Kr3w wants you to look fresh this summer with their new Karma Watch. The watch features a woven jacquard band, japanese quartz movement and Kr3w print. These things are running about $75 — not bad.
Insight continues to blow our minds with creative, weird, artistic ad campaigns that are way ahead of the game of any other action sports related brand out there. If you are looking for an innovative brand to back, Insight is choice. Just check out some of the posters below from their latest campaign entitled ‘Dopamine’. Pure genius.
For more go to www.insight51.com

It looks like Oakley Frogskins are going to be hanging around for a longtime. The latest madness surrounding the hype is this upcoming pair which collabo’s with Colette, an artsy centric boutique in France. For all you Frenchies, French lovers or French wannabe’s, these things come in transparent plastic frames and feature stars that match Colette’s iconic blue color. Bring on the next collabo Oakley.
Mikey Taylor in a commericial for his new pro model shoe from Etnies. Nice work Mikey!
For more go to www.etnies.com

Our friends at Atmosphere Clothing are giving you a peek at their new summer line for ‘08. Atmosphere is a true example of progression. Their lines continue to get better every year. Mad props to Prosser and all his hard work he has put into it. Check out the Atmosphere Blog to see the rest of the line.