If you haven’t heard the news yet, P Rod is opening up a new boutique in L.A. called Primitive. If you know Paul, you know he is a nice guy and you know that this place will be blowing up very fast due to his extensive niceness and fact that he destroys the streets on a skateboard. The shop is set to feature brands such as Nike, Adidas, Converse, New Balance, Plan B, Diamond, The Hundreds, 10Deep, Stussy, ALife, Clae, Crooks & Castles, and more. The grand opening party is going down on July 27th and is going to be tremendously good time.

Category: Lifestyle   Tags: 10deep, adidas, alife, art, Clae, converse, Crooks & Castles, Diamond, New Balance, nike, p-rod, paul rodriguez, plan b, Stussy, The Hundreds