Simone Legno, Italian graphic designer who started the Tokidoki clothing line, has been one busy bee over the last year. His wildly popular japanimation style characters have donned t-shirts for about 5 years now and he has been a big feature at the Vegas Apparel Pool Show and the Mercedes Benz fashion week decorations. His skate decks are so popular, that they tend to become collectors items that don’t even have the honor of hitting the pavement.

Now he’s branching into new territory with a collaboration with New Era for some hats coming out with his new apparel lines. These hats and about 6 more styles are now available for sale at www.shop.tokidoki.it

His next collaboration was to join with Ride Snowboards for a new tokidoki/ Ride line. This all black and pink spread is jam-packed with his mass-printed character style, complete with limited edition Tokidoki bindings, board and boots. Neither the Ride Snowboards site or Tokidoki has spilled the beans on when these will be released, but I’m sure we will start seeing them hit the shelves when the snow starts to drop again.

Category: Fashion   Tags: art, New Era, Ride Snowboards, snowboards, Tokidoki